MBA Syllabus

MBA 618: E-COMMERCE
  • Introduction: Conceptual Framework of E-Commerce, General Model of Business.  
  • Electronic Means of Doing Business: Defining E-Commerce - the Communication perspective, Service perspective, Online perspective.
  • Emergence of E-Commerce: E-Commerce on private networks, Forces affecting E-Commerce.   
  • EDI: Its Nature, Trading Partners, Translation Software and Communications, Data and Information Flow in E.D.I. enabled Business Transactions, Public Standards for E.D.I. (E.D.I.F.A.C.T.), Applications of EDI (Finance & Accounting, Insurance, Inventory Management, Logistics, Manufacturing, Marketing, Purchasing), Benefits of EDI, Demerits of EDI, Future of EDI in India.   
  • Types of E-Commerce: Inter Organizational (B2B) E-Commerce - Business Applications: Supplier Management, Inventory Management, Distribution Management, Channel Management and Payment Management. Intra-Organization E-Commerce: Workgroup Communication, Electronic Publishing, Sales Force Productivity. Business to Consumer (B2C) E-Commerce: Social Interaction, Personal Finance Management, Purchasing Products and Information.    
  • Building on E-Commerce Enterprise: Ascertain the need for E-Commerce - Competition, Global Reach, Customer Service, Value Additions, Operations oriented process, Products.   
  • Setting Up A Website: Domain name registration, Developing static web pages, Integration with Operational Databases, Dynamic Websites, Registering the website with Search engines.   
  • Legal and Security Issues in E-Commerce: The Security Concerns, Confidentiality, Integrity, Availability, Authenticity, Non-reputability, Audit Ability.   
  • Solutions: Cryptographic Techniques, Symmetric and Asymmetric cryptosystems, Public Key and Private Key.   
  • Digital Signatures: The message digest, use of "hash", Certification Authorities (CA).   
  • Application of Netscape's SSL and SET encryption process, Introduction to Firewalls and Tunnels.   
  • Electronic Payment Systems: Overview of the Electronic payment technology, Electronic or Digital Cash: Elements in Electronic Cash Flow, Online Credit Card based systems.   
  • Legal Issues: Laws for E-Commerce, Issues of Trademarks & Domain names, Copyright and the Internet, Jurisdiction Issues, Problems of Multiple currencies, Taxation in Cyber space.   
  • E-Commerce in India: ED.1 in India - The Internet in India, the I.S.P. Policy, Barriers to growth of E-Commerce in India - PC penetration, Buyer Behavior and Band-width Issues, Indian Cyber Crimes.   
Books Recommended :
  • Electronic Commerce by R.Kalakota & Andrew B.Whenston.   
  • E-Commerce by Agarwal & Agarwal.
  • E-Security & You by Sandeep Oberoi.
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