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Introduction to Strategic Management:
Definition of strategy, Levels of strategy, Types of planning systems, Strategic planning to strategic management.
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An Overview of Strategic Management:
Nature of strategic decision making, Issues in strategic decision making, Approaches to strategic decision making,
Process of strategic management.
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Strategy Formulation:
Mission and purpose, Business definition, Dimensions of business, Objectives, Goals, Procedures and Programmes.
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SWOT Analysis.
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Environmental Appraisal, Concept of environment,
Characteristics of environment, Components of external environment,
ETOP Profile and its application on strategy formulation.
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Organizational Appraisal:
Assessment of internal strengths and weaknesses, Preparation of strategic advantages profile, Matching ETOP with SAP.
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Strategic Alternatives:
Stability, Growth (Expansion, Diversification, Vertical Integration, Merger, Takeover and Joint Venture Strategies),
Retrenchment (Turnaround, Divestment and Liquidation Strategies)
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Strategic Choice:
Whaffer Analysis, BCG Matrix, G E nine cell Matrix, Directional Policy Matrix
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Strategic Implementation:
Evaluation and Control, Functional, Structural and Behavioral implementation, Techniques of strategic evaluation and control
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