MBA Syllabus

MBA 613: RESEARCH METHODOLOGY
  • Scientific Method of Research.  
  • Nature and Importance of Research Methodology.  
  • Problem formulation and Development of Hypothesis.
  • Development of Research objectives, Pilot surveys.
  • Value and Cost of Information: Bayesian Decision Theory.   
  • Organization Structure for Research.   
  • Research Designs - Exploratory, Descriptive and Experimental Research.   
  • Sampling Techniques.    
  • Methods of Data Collection: Observation and Survey Methods.   
  • Questionnaire Design.   
  • Attitude Measurement, Use of Scaling Techniques.    
  • Data Tabulation and Analysis.    
  • Application of some bivariate and multivariate tools of data analysis.   
Books Recommended :
  • Management Research by Bennet & Roger.   
  • Survey Methods by Fowli & Floyd.
  • Statistical Methods by S.P.Gupta.
  • Exploring Research by Salkind Niel.
  • Research Methodology by Goodday & Hack.
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